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Saturday, 18 October 2008 |
In 2008 The OHDC Inc successfully completed its $487,390 integrated tourism project funded by the Australian Government through AusIndustry. delivering Australia’s Longest Shortcut.
The Integrated Tourism plan audited the gaps and the implementation phase delivered improved signage with interpretive panels and approach signs, a new website and brochure, and the Outback Way Atlas and guidebook published by HEMA Maps providing extensive information about the Outback Way, which not only improves the safety and comfort for those experiencing ‘Australia’s Longest Shortcut’ but provides detail on how to plan the trip and what you will encounter. Over 1500 Atlases have already been sold.
The potential business opportunities have identified have not been forgotten and the new General Manager will be focusing with working with communities, operators and interested organisations to progress these in the near future.
The OHDC Inc is still buoyed by the interest and opportunities that exist for further developing the Outback Highway as a tourism precinct as well as an infrastructure corridor.
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